Today’s consumers want information at their fingertips…literally!  More people are looking for information online then every before and that number is growing.  In addition to that, more people are searching the internet using their smartphone or tablet than their desktop.

It doesn’t matter what type of business you own, you need a website.  Your website acts like your online business brochure, it represents your business to your potential customers 24 hours a day 365 days each year.

A well designed website will provide answers to potential customers, it will educate them as to who you are and what you do so it answer the basic questions that most customers might have about your business.  Studies have proven that today’s consumers do their “window shopping” from the comfort of their living room as opposed to the hard cold sidewalk.  The savvy consumers will fire-up their laptop, tablet or smartphone, compare businesses and services in minutes instead of hours.  They will use the information found on the websites, compare products/price/services, make their decision and drive to the business.  That’s right, the purchase is still made in person!

“Not having a website today is like not having a phone 10 years ago…you’d never set up an 800 number for your business with nobody to answer the phone.  The internet is that 800 number and its been set up for you even though you didn’t ask for it! People are ‘calling’ you with their web searches every day.  If people search for your product and services and you don’t answer that search…who do you think will?”

                                                                        Jim Lecinski, Marketing Director, Google